Some people play the game; Terry L. Cyrus changes it. As the Founder & CEO of Outspoken Media Group, Creator & Host of Prepare For Takeoff Podcast, and former Executive Producer of Diversity Content & Partnerships at Celebrity Page TV, Terry has spent his career crafting narratives that uplift, empower, and inspire. A trailblazer in entertainment and multicultural marketing, he is not just in the industry, he is actively reshaping it.
From Music Moguls to Media Powerhouse
Terry’s journey into the entertainment business was anything but accidental. He didn’t wait for doors to open, he built them himself. Beginning as a manager in the music industry, he quickly earned a reputation for sharp strategy, unwavering integrity, and an unrelenting drive. His ability to see talent before the world recognized it made him a sought-after consultant. Soon, he found himself working with some of the biggest names in music, including the legendary Walter Yetnikoff, the former CEO of CBS Records (now Sony Music Entertainment). Learning from industry titans, Terry didn’t just take notes, he took action.
Building a Legacy: Outspoken Media Group
In 2004, recognizing the need for authentic representation in entertainment, Terry launched Outspoken Media Group. This wasn’t just a business venture; it was a mission to elevate diverse voices in film, television, and media. Outspoken Media Group has spearheaded marketing campaigns for industry giants like HBO, AMC Networks, and Entertainment One. The company’s impact extends beyond marketing, it has been instrumental in creating visibility for content that challenges narratives and celebrates culture.
One of Terry’s most notable projects was leading the marketing campaign for Bill Bellamy: Crazy Sexy Dirty, a Showtime one-hour comedy special. His ability to merge strategic branding with cultural relevance set a new standard in entertainment marketing.
Championing the Next Generation: HBCU Cinema Experience
Terry’s influence doesn’t stop at established stars; he is equally passionate about creating opportunities for rising talent. In 2016, he founded the HBCU Cinema Experience, an initiative designed to bring advanced film and television screenings to Historically Black Colleges and Universities (HBCUs). This wasn’t just about movie screenings, it was about access, exposure, and opportunity. As a proud graduate of West Virginia State University, Terry knows firsthand the challenges faced by HBCU students trying to break into the industry. Through this program, he is paving the way for future filmmakers, actors, and media professionals who once had no clear entry point into the business.
Hollywood Meets Impact: Celebrity Page TV
In 2017, Terry took his talents to television as the Executive Producer of Diversity Content & Partnerships at Celebrity Page TV, a nationally syndicated entertainment news program. His tenure there was marked by a commitment to spotlighting diverse talent and creating meaningful content. He interviewed some of the biggest names in Hollywood, including Tyrese Gibson, Cynthia Erivo, and Meagan Good, among others. But beyond the interviews, he reshaped how diversity was represented in entertainment news.
His work extended beyond the studio. Terry built strategic partnerships with major companies like Music Choice, producing exclusive content that featured global superstars such as Bruno Mars, Jennifer Lopez, Cardi B, and Lenny Kravitz. He also led production at major entertainment events, securing media credentials and front-row access to cultural tentpoles like NFL Honors, ESSENCE Festival of Culture, American Black Film Festival, and Urbanworld Film Festival. His vision turned Celebrity Page TV into a platform that not only covered Hollywood but also celebrated the richness of Black excellence in entertainment.
Prepare For Takeoff: Amplifying Black Excellence
Terry doesn’t believe in waiting for permission to tell powerful stories. In 2023, he launched Prepare For Takeoff, a weekly podcast dedicated to amplifying Black excellence. More than just conversations, the podcast is a movement, a space where thought leaders, industry pioneers, and cultural change-makers share their journeys, insights, and strategies for success. True to its name, Prepare For Takeoff is designed to propel listeners toward their own elevation, inspiring them to chase dreams with fearless ambition.
More Than a Title: A Legacy in Motion
Terry L. Cyrus isn’t just a media executive, he is a builder of opportunities, a champion of untold stories, and a relentless advocate for inclusion in entertainment. A proud life member of Omega Psi Phi Fraternity, Inc., he carries the values of manhood, scholarship, perseverance, and uplift into every endeavor. Whether mentoring the next generation, crafting groundbreaking marketing campaigns, or engaging audiences through media, Terry is unwavering in his mission: to leave an industry better than he found it and to ensure that diverse voices are heard, respected, and celebrated.
His story isn’t just about success, it’s about impact. Because at the end of the day, it’s not just about making it, it’s about making a difference. And Terry L. Cyrus is doing just that, one bold move at a time.
Stay Connected with Terry L. Cyrus
Website: @Outspoken Media Group
Spotify: @PrepareForTakeoff
LinkedIn: OutSpokenMediaCeo
Find more out about Mr Terry L. Cyrus: Marketing Professional
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